Redefining Sustainable Fashion
ANOVYA was created with a belief that fashion must evolve with responsibility — combining thoughtful design with responsible material choices to make sustainability aspirational.
Style and Responsibility, No Longer a Choice
For decades, the global fashion industry has relied on traditional leather, PVC, and petroleum-based synthetics — materials that have contributed significantly to environmental damage and unsustainable production.
At the same time, many sustainable alternatives entering the market lack the design sophistication that defines true fashion. ANOVYA exists to bridge this gap.
Our vision is simple — to make sustainability aspirational.
— Our Journey
It Began With a Deeper Mission
The idea of ANOVYA did not begin with products. Initially, the founders explored developing and manufacturing sustainable leather materials themselves — meeting with experts at institutions like the Central Leather Research Institute (CLRI) in Chennai.
It became clear that large-scale sustainable leather manufacturing still required significant capital, complex infrastructure, and further refinement before becoming commercially viable.
So the founders made an important decision — instead of waiting for the ecosystem to evolve, they chose to build the demand for sustainable fashion first.
Sometimes the most effective way to transform an industry is not only through technology — but through changing what people choose to wear and admire.
Two Principles, One Product
Design First
Sustainable products should not feel secondary to traditional fashion. Every ANOVYA product is designed to stand confidently in the world of premium fashion accessories.
Sustainability Always
Every material choice and design decision is made with a long-term perspective. True sustainability is about creating products that people value, use, and keep for years.
The Minds BehindThe Mission
Sahil Verma
CO-FOUNDER
ANOVYA is deeply influenced by Sahil Verma’s long-standing engagement with sustainability through the prefabricated construction industry.
Through his work in prefab construction, Sahil has been closely involved in systems that promote efficient material usage, reduced construction waste, and environmentally responsible building practices.
This exposure to sustainable industrial processes shaped his belief that innovation and responsible material use can transform traditional industries.
With ANOVYA, Sahil aims to apply this mindset to the fashion world — creating products that combine design excellence with environmental consciousness.
His vision is to build a brand that demonstrates how sustainable materials can evolve into premium lifestyle products admired by modern consumers.
EteTTY
CO-FOUNDER
With over 13 years of experience in marketing and brand development, EteTTY brings a deep understanding of how brands shape consumer behaviour and influence markets.
Over the years, she has closely observed how the global fashion industry operates — including the ethical and environmental challenges that often remain hidden behind fast-moving consumer trends.
This perspective inspired her to contribute towards building a brand that represents a more responsible and forward-looking approach to fashion.
At ANOVYA, EteTTY focuses on building a brand that connects sustainability with aspiration, ensuring that responsible fashion is not just ethical, but also desirable and culturally relevant.
Her vision is to create a brand that resonates with modern consumers who value style, story, and sustainability together.
— Looking Ahead
The Future of Fashion Will Not Only Be Defined by How Something Looks. It Will Be Defined by How It is Made
Our ambition is to build a globally recognized brand from India that demonstrates how sustainability, design, and craftsmanship come together to create something meaningful.