Redefining Sustainable Fashion
ANOVYA was created with a belief that fashion must evolve with responsibility.
For decades, the global fashion industry has relied heavily on traditional leather, PVC, and petroleum-based synthetics. While these materials have dominated the industry, they have also contributed significantly to environmental damage and unsustainable production practices.
At the same time, many sustainable alternatives entering the market often lack the design sophistication and desirability that define true fashion products.
ANOVYA exists to bridge this gap.
We create premium fashion accessories crafted from sustainable materials, combining thoughtful design with responsible material choices.
Our vision is simple: To make sustainability aspirational.
Because the future of fashion should not force people to choose between style and responsibility.
Our Journey
The idea of ANOVYA did not begin with products — it began with a deeper mission.
In the early stages, the founders initially explored the possibility of developing and manufacturing sustainable leather materials themselves. The goal was to build the foundation of the industry by producing innovative alternatives to traditional leather.
Extensive research and discussions were carried out with experts and institutions working in material innovation. This included meetings with the Central Leather Research Institute (CLRI) in Chennai, one of India’s leading institutions for leather technology.
However, during this exploration it became clear that large-scale sustainable leather manufacturing still faced several challenges. The technology required significant capital investment, complex infrastructure, and further refinement before it could become commercially viable.
At this point, the founders made an important strategic decision.
Instead of waiting for the entire ecosystem to evolve, they chose to build the demand for sustainable fashion first.
Rather than producing materials and hoping brands would adopt them, ANOVYA decided to become the brand that leads the change.
By creating beautiful, premium accessories using sustainable materials, the brand aims to influence consumer perception and demonstrate that sustainability can exist at the highest level of design and desirability.
Because sometimes the most effective way to transform an industry is not only through technology — but through changing what people choose to wear and admire.
Our Philosophy
At ANOVYA, every product is guided by two principles.
Design First
Sustainable products should not feel secondary to traditional fashion. Every ANOVYA product is designed to stand confidently in the world of premium fashion accessories.
Sustainability Always
Every material choice and design decision is made with a long-term perspective on environmental responsibility.
True sustainability is not just about materials — it is about creating products that people value, use, and keep for years.
Meet Our Founders
Sahil Verma
Co-Founder
ANOVYA is deeply influenced by Sahil Verma’s long-standing engagement with sustainability through the prefabricated construction industry.
Through his work in prefab construction, Sahil has been closely involved in systems that promote efficient material usage, reduced construction waste, and environmentally responsible building practices.
This exposure to sustainable industrial processes shaped his belief that innovation and responsible material use can transform traditional industries.
With ANOVYA, Sahil aims to apply this mindset to the fashion world — creating products that combine design excellence with environmental consciousness.
His vision is to build a brand that demonstrates how sustainable materials can evolve into premium lifestyle products admired by modern consumers.
EteTTY
Co-Founder
With over 13 years of experience in marketing and brand development, EteTTY brings a deep understanding of how brands shape consumer behaviour and influence markets.
Over the years, she has closely observed how the global fashion industry operates — including the ethical and environmental challenges that often remain hidden behind fast-moving consumer trends.
This perspective inspired her to contribute towards building a brand that represents a more responsible and forward-looking approach to fashion.
At ANOVYA, EteTTY focuses on building a brand that connects sustainability with aspiration, ensuring that responsible fashion is not just ethical, but also desirable and culturally relevant.
Her vision is to create a brand that resonates with modern consumers who value style, story, and sustainability together.
Looking Ahead
ANOVYA is only at the beginning of its journey.
As innovation in sustainable materials continues to grow, we see a tremendous opportunity to build a brand that represents the next generation of fashion accessories.
Our ambition is to build a globally recognized brand from India that demonstrates how sustainability, design, and craftsmanship can come together to create something meaningful.
Because the future of fashion will not only be defined by how something looks.
It will also be defined by how it is made.
